Of course, talent and hard work are very important, as important
as the oxygen we breathe to live. But we all know today that
gaining a competitive advantage is more complex and challenging.
Just as breathing oxygen alone is not life, we must recognize that
professional success comes from more than just talent and hard
work. In today’s marketplace, you need three more components to
stand out: visibility, credibility, and marketability.
These components, combined with your talent and hard work, will
elevate you in your pursuit of success. Visibility ensures that
you’re seen and recognized in a crowded field. Credibility builds
trust and authority in your area of expertise. Marketability is the
art of effectively packaging your unique strengths and offerings.
The combination of these elements forms the foundation of a
successful career in today’s competitive world.
Whether you are an athlete, a doctor, or an entrepreneur, competition is fierce and ruthless. In the vertical hierarchy that this competition creates, everyone tends to seek more power and privilege by reaching higher positions. If you are not at the top of this hierarchy, you will always face certain difficulties and over time you will get lost in the competition. These challenges form a formidable wall that often prevents professionals from realizing their full potential and missing important career advancement opportunities.